Hello, I'm Tiana.

Hello, I'm Tiana.

Nice to meet you! 👋

Introduction

I'm a senior experience designer and strategist who uses research, brand and behavioural insight to shape customer experiences.

What I do

Experience Strategy

Experience Strategy

Research & Insights

Research & Insights

Journey & Service Design

Journey & Service Design

Experience Design

Experience Design

Spatial & Place Experience

Spatial & Place Experience

Who I am

I turn complex problems into meaningful experiences that work for people and businesses.

My background is in architecture, but a fascination with how people experience the world around them led me to experience design. Today, I work as a Senior Experience Designer and Strategist, solving complex challenges across digital and physical touchpoints.

Originally from Hong Kong, I’ve lived in the UK for over 15 years and now call London home.

How I work

Here are 5 things that I always find important in every project:

01
Start with the people
I believe good design should always be grounded in real needs and behaviours
01
Start with the people
I believe good design should always be grounded in real needs and behaviours
02
Understand the 'why'
I like to understand wider business challenges and objectives behind every project.
02
Understand the 'why'
I like to understand wider business challenges and objectives behind every project.
03
Think beyond the touchpoint
I consider how each interaction connects to the wider journey and the impact it can have beyond itself.
03
Think beyond the touchpoint
I consider how each interaction connects to the wider journey and the impact it can have beyond itself.
04
Keep it clear and simple
I believe good experience is a simple one.
04
Keep it clear and simple
I believe good experience is a simple one.
05
Start small, learn fast
I like to test ideas to learn quickly. The strongest ideas are never developed overnight.
05
Start small, learn fast
I like to test ideas to learn quickly. The strongest ideas are never developed overnight.